Hyperlocal FYI

I don’t need to speak to the whole of the UK … just to an individual postcode.

Welcome to Hyperlocal FYI the first SaaS platform which utilises OpenAI and ChatGPT to generate a wealth of invaluable hyperlocal content and combine this with truly relevant advertising from local mSMEs in a way that inspires consumers to engage with them and take action.

Engage

Communities

Empower

Local Businesses

Encourage

Greener Living

The days of mass reach being the benchmark of advertising success are long gone.

In today's overcrowded marketplaces the way forward for mSMEs is to go hyperlocal. This enables them to focus on real-world growth, not on irrelevant and often unprofitable search engine and social media campaign engagement signals.

The Hyperlocal FYI SaaS platform offers unique second-by-second OpenAI-generated connections to a specific geo-targeted location. Instead of scattering lowest-common-denominator or even aspirational advertising across a multitude of global platforms, switching to hyperlocal engagement enables mSMEs to economically and continuously promote themselves to their local community.

Timeline & Roadmap

2022 — ongoing ...

Research

In-depth research from both independent and commissioned studies.

Here and Now – UK hyperlocal media today – Nesta
UK Demand for Hyperlocal Media – Nesta
Hyperlocal Revenues in the UK and Europe – Mapping the road to sustainability and resilience – Nesta
Community Engagement and Hyperlocal News – A practical guide – Cardiff University
Sustaining Hyperlocal News – An approach to studying local business markets – Medill Northwestern University
The changing media landscape in a broadband age – Federal Communications Commission